Your Company and the new Facebook page
Your company or brand has a Facebook page and applications based on the old model. Find out about the transition to a standard page template that will become mandatory on 30 March 2012 2012, the impact it will have on your page and get your communitymanager’s to-do list ready.
If your business or projects have a Facebook page, you’ll notice that during the month of March you were able to see a preview of your Facebook Timeline, the new standard that will become mandatory as of 30 March 2012. March 30, 2012. This preview mode is a way that allows you to run tests without impacting your current page, as you will not have switched it yet to the new standard. However, However, the items seen in the preview will become visible on 30 March 30 if you do not have them replaced.. At the end of this text, we will give you some references so you can learn about the changes in relation to the Timeline for businesses on Facebook, but let us review the to-do list in order to switch from one to another:.
Create a cover photo
This new image will be the perfect opportunity to revamp the visual element that will represent your page. However, it must be in accordance with regulations regarding it use, which is not to offer promotions , advertising or coupons. The size of the new coverage is 851px x 315 px. You can always upload a smaller image and Facebook will enlarge it for you, but the results won’t look as great. Some tips : is your company hiring? Upload a photo of your employees at work. If you launch a new product, insert a picture of it being assembled as your cover picture. In short, you only have a place to sell yourself , so do it.
Revise the About section
In our opinion, just as importantly as the cover picture, you now 165 have 165 characters to describe your project or business and to insert a link to your website. This section should be located in the header of your page .
Optimize the Highlight function
This is where you list your highlights on your Facebook page and put it in the foreground. This new function is represented by the start that appears in the right corner of each status .
Add anterior posts
Thanks to the function that allows you to choose the dates of your posts, you can now create statuses for past events in order to increment your timeline. This feature is especially recommended if your page is relatively new and does not have many status updates.
Check your applications
Most of the applications from the old model should work with the new Timeline. However, it would be wise check and make sure. Note that your new applications would be able to benefit from appearing in the full width of the page 810 px wide. Another interesting fact , is that the new page provides 10 slots for 10 applications, and it’s possible to adjust their order and placement as you wish. Feel free to reorder them to give emphasis and highlight the most important ones. These are some of the basics you should be aware when transitioning to the Facebook timeline. If your page and fanbase are very important, I recommend you find out more about all the new features and business models this new template brings . The Marketer’s Guide to the New Facebook Pages, Neil Patel Timeline for Facebook Pages: THE COMPLETE GUIDE, PatFlynn 20 Facebook Page Cover Photos to Inspire Your Brand, Christine Erickson Facebook Timeline Cover: 40 (Really Creative Examples, Alvaris Falcon